PR on Demand · Visibility & Credibility Platform

Visibility made
simpler.

A faster, smarter way to build credibility for startups, founders and growing businesses. PR on Demand, without the complexity of traditional agencies.

View Packages → Learn More
3–5
Guaranteed Coverage Pieces
30–60
Day Turnaround
AED 8.4K
Starting From (VAT incl.)
🛡️ Money-Back Guarantee

Our PR on Demand model is built on results. If we don't secure any media coverage for your campaign, you'll receive a full refund. No coverage, no charge. We only win when you do.

No refund is applicable if a minimum of 3 coverage pieces have been secured. Terms & Conditions apply — see our Refund Policy.

Built for
Early-stage startups Founders Small businesses Funding announcements Business launches Founder positioning Brand credibility
Tap into our network of over 200K journalists and publications across the Middle East
Coverage Across Publications Including
Who We Are

Visibility without
the complexity.

Press Identity is a PR on Demand platform built for early-stage startups, founders and small businesses that want to build momentum and credibility without the complexity of traditional PR agencies.

Powered by POP Communications an award-winning PR and communications agency in the Middle East Press Identity was introduced as a faster, smarter and more accessible solution for businesses that may not yet require, or have the budget for, traditional PR retainers.

We help businesses become more visible through streamlined, application-based visibility packages designed to support launches, announcements, founder positioning and brand credibility in a more efficient and scalable way.

Powered by POP Communications ↗

A trusted ecosystem built on quality and credibility

All businesses choose their packages and apply through our submission system. Each application is reviewed for editorial and platform fit before approval maintaining quality and credibility for every business we work with.

01
Visibility
Get in front of the right publications and audiences
02
Credibility
Build founder authority and lasting brand trust
03
Momentum
Support key growth moments with strategic visibility
Case studies

Real campaigns. Real results.

Two recent Press Identity campaigns and what we delivered.

Client 01
Aradus
Dubai-based AI startup automating over 90% of customer orders and inquiries for physical industries across MENA.
$11,142
PR value
38
Total coverage
457K
Total reach
109K
Impressions
Top coverage
Zawya Logistics News Middle East Global Supply Chain Logistics Gulf Business Today Middle East Tech Magazine
Client 02
Good Husband
Dubai AI relationship coaching platform — launched in 24 hours and featured across global and regional media.
$158K
PR value
10.7M
Total reach
8.5M
Impressions
20+
Total coverage
Top coverage
Wired Middle East Arabian Business Gulf News Khaleej Times Gulf Business
Radio: Virgin Radio Dubai · Dubai Eye 103.8 · City 101.6
Your business could be the next case study.

"Early-stage founders need credibility before anyone takes the first meeting, and PR always felt like something for later-stage companies. Press Identity changed that math for us. One month in, we had regional coverage, interview requests, and a media presence we simply did not have before."

OD
Omar Daouk
Co-founder, Aradus
How It Works

PR on Demand. Streamlined.

Step 01
Choose Your Package
Select the visibility package that fits your stage, goals and budget from our three focused options.
Step 02
Apply
Submit your application with your business details and news angle. No payment is required at this stage.
Step 03
Review & Approval
Our team reviews your application for editorial fit. If approved, you will receive a confirmation email with a secure payment link to complete your purchase.
Step 04
Build Visibility
We handle the press release, outreach, coverage and reporting you focus on your business.
Packages

Choose your
visibility level.

PR on Demand, built around you. Application-based packages reviewed for editorial fit. No payment required to apply — once approved, you will receive a secure payment link by email.

Starter
Starter Visibility
30 Days
AED 8,400
Inclusive of 5% VAT · No hidden fees
  • Kick-off call
  • Press release drafting
  • Distribution to relevant publications across industry & regional markets
  • Guaranteed 3–5 pieces of coverage
  • Media monitoring
  • Coverage report

* Coverage is guaranteed. Specific publication titles cannot be guaranteed.

Most Popular
Visibility + Authority
45 Days
AED 12,600
Inclusive of 5% VAT · No hidden fees
  • Kick-off call
  • Press release drafting
  • Founder bio development
  • Distribution to relevant publications across industry & regional markets
  • Guaranteed 3–5 pieces of coverage
  • One founder interview secured
  • Media monitoring
  • Coverage report

* Coverage is guaranteed. Specific publication titles cannot be guaranteed.

Strategic
Momentum OS
60 Days
AED 21,000
Inclusive of 5% VAT · No hidden fees
  • Kick-off call
  • Brand and visibility strategy session
  • Press release drafting
  • Founder bio development
  • Distribution to relevant publications across industry & regional markets
  • Guaranteed 3–5 pieces of coverage
  • One founder interview secured
  • Media monitoring
  • Coverage report

* Coverage is guaranteed. Specific publication titles cannot be guaranteed.

Looking for more? For businesses seeking an agency relationship with advisory and strategic communications, we recommend our sister agency POP Communications ↗
PR on Demand · Editorial Review

Quality over
quantity.

01
Application Submission
Submit your details and news angle. No payment required at this step.
02
Editorial Review
Our team reviews your application for editorial fit, news value and platform alignment within 2 business days.
03
Approval & Onboarding
On approval, you will receive a secure payment link by email to complete your purchase. Once paid, we schedule your kick-off call. Declined applications are notified promptly with no charge.
04
Execution & Reporting
We execute your visibility package and deliver a full coverage report at completion.

Why the application process matters

We review every application to ensure we can deliver meaningful coverage and to maintain the quality and credibility of our platform protecting our media relationships and the businesses we work with.

If your application is approved, you will receive a secure payment link by email to complete your purchase. You are never charged for a declined application.

Apply Now →
Get In Touch

Ready to build
visibility?

Have questions before applying? Reach out directly.

Business Enquiries
+971-588163832
Office Tel
+971-48752208
Email
admin@pressidentity.com
Office
The Manor by JA, Ground Floor,
Office beside The Garden Restaurant,
Al Furjan, Dubai, United Arab Emirates

Registered as Viral Public Relations Management

Start your visibility journey

Choose a package, submit your application and our team will review your fit and be in touch within 2 business days.

View Packages →
FAQ

Questions, answered.

About Press Identity
Press Identity is a PR on Demand platform that gets startups, founders and growing businesses featured in regional and international media publications — without the cost or complexity of a traditional PR agency.
We work with founders, startups and SMEs across the GCC and internationally who have a genuine news story and want to build credibility through media coverage.
We are based in Dubai, UAE and primarily serve businesses across the GCC — UAE, Saudi Arabia, Kuwait, Qatar, Bahrain and Oman. We also work with international businesses looking to enter the Middle East market.
Press Identity is powered by POP Communications — an award-winning PR and communications agency based in Dubai, UAE. POP Communications has been operating since 2017 and has successfully serviced over 200 clients across the GCC and internationally, spanning sectors including technology, retail, hospitality, real estate, and lifestyle.
It means your campaign is backed by a team with deep, established relationships across regional and international media. We are not a startup figuring out media relations — we have been doing this for years at the highest level. You can visit popcomms.ae or read our Google Reviews to hear directly from clients who have worked with us.
The Process
You apply with your business details and news angle. Our team reviews your application within 2 business days. If approved, you receive a secure payment link by email. Once payment is complete, we schedule a kick-off call, activate your campaign, and outreach begins.
Yes. Once payment is complete, we schedule a kick-off call before the campaign is activated. This is where we align on your news angle, target publications, key messages, spokesperson details, and any specific considerations for your campaign. You will speak directly with a member of the Press Identity team and will have a dedicated point of contact throughout.
Campaign durations vary by package — 30 days for Starter Visibility, 45 days for Visibility + Authority, and 60 days for Momentum OS. Timelines are estimates and may vary based on editorial cycles and media availability.
Your business details, a brief description of your news angle, and a contact email. A press release is helpful but not required at the application stage — our team can assist with drafting once your campaign is approved.
Press Release & Drafting
No. A press release is not required at the application stage. Once your campaign is approved and payment is complete, our team will work with you to draft a compelling press release that is editorially ready and tailored to your news angle.
That is a great starting point. Our team will review your existing press release and work with you to refine and adapt it to ensure it is newsworthy, editorially sound, and media ready. Even well-written press releases often need adjustments in tone, structure, or angle to meet the standards expected by regional journalists and publications. We will make sure yours is in the best possible shape before any outreach begins.
Our team drafts the press release on your behalf as part of your campaign, drawing on years of editorial and communications experience to ensure your story is positioned correctly for media.
Yes. You will receive a draft for review and approval before any outreach begins. We will incorporate your feedback and ensure you are comfortable with the final version before it is distributed to journalists and publications.
Coverage
We work with a network of over 200,000 journalists and publications across the Middle East, including Forbes Middle East, Arabian Business, Gulf News, Khaleej Times, The National and many more. Specific publication names cannot be guaranteed as all placements are subject to editorial discretion.
No. Our packages specify a minimum guaranteed number of coverage pieces, but there is no cap on results. If your story is particularly newsworthy and generates significant media interest, we will continue to manage all incoming coverage and include every piece in your final report. We have seen announcements generate well beyond five placements when the story resonates strongly — and every placement is handled, tracked, and delivered by our team at no extra cost.
You can share preferences and we will do our best to target relevant outlets for your industry and story. However, specific publication names cannot be guaranteed as placements are subject to editorial discretion.
Editorial rejection is a normal part of the media process. Our team works across multiple outlets simultaneously to maximise your chances of placement. If no coverage is secured at all, our money-back guarantee applies.
Reporting
Yes. Every campaign concludes with a comprehensive coverage report delivered to you by email. Your report includes live links to every piece of coverage secured, publication names, audience reach where available, and a full summary of your campaign outcomes — something you can share with your team, investors, or stakeholders.
Your report is delivered at the close of your campaign period. If coverage continues to come in after the campaign period ends — which can happen with particularly newsworthy stories — we will update your report accordingly.
Pricing & Payment
Packages start at AED 8,400 for Starter Visibility, AED 12,600 for Visibility + Authority, and AED 21,000 for Momentum OS. All prices are inclusive of VAT.
Payment is only required after your application has been reviewed and approved. You will receive a secure payment link by email once approved. No payment is taken at the application stage.
No. Press Identity operates on a per-campaign basis with no retainer and no ongoing commitment.
The Guarantee
If we do not secure any media coverage during your campaign period, you will receive a full refund. No coverage, no charge. We only win when you do.
No refund is applicable if a minimum of three coverage pieces have been successfully secured and delivered. Please refer to our full Refund Policy for complete details.
Eligibility
Most businesses are welcome to apply. However, we reserve the right to decline applications from industries that conflict with our editorial standards or UAE law, including gambling, adult content, unlicensed financial services, tobacco and certain politically sensitive sectors.
Yes. We work with international businesses, particularly those looking to build a presence in the Middle East market.
You will be notified promptly by email. If payment has been made prior to a decline, a full refund will be issued within 5 to 10 business days.

Still have a question? Reach out to us at admin@pressidentity.com and we will get back to you within 1 business day.

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